Website is the work object of Web design. In order to be constituted as such, it must have a design and there has to be a programming process. In this section, we will enumerate the three main features of a website and its three main functions —presence in the market, virtual office and interactivity and advertising, promotion and sale venues.
Presence in the market:
Since the Internet is the place where nowadays we search for companies, products and services, having a site on the Web will make your company go up in the market. Not only due to advertising but also due to the increasing prestige —a good website design makes a company look good and makes consumers buy its products. Improving your position and presentation on the Web means increasing your acknowledgement, fame and sales. This is the easiest point we will deal with; the formula is simple —being well positioned on the media people use the most will generate good response. It is simple and easy, but extraordinarily effective.
What is this? We will try to be clear; we will start from the beginning. Regional communities had their own company or plant. These were a point of reference for all, from a point of reference to find another place to the key center of the economic activities. The company's building was the place where many people went to work every day or to have a commercial relationship. That is to say, the company's building was the material reference that people had to interact with it. Nowadays this is not so. With industrialization and globalization, communities grew, companies forgot regional limits and everything turned dispersed. Nobody knows where a company is established and many times people do not even know 5% of the existing companies and the ones they could have a commercial relationship with. To solve this, the corporate website is used. This element has the same function as the corporate building had —it is a point of reference, a material element to interact with. This is the place where people go to interact with the company —to buy, to complain, to get information, etc. The new virtual offices have a better function than the buildings, not only because they are more versatile but also because they are more convenient from an economic point of view. From the small or medium-sized company's point of view, they could never have a building as big companies have, they could not afford it. However, a Web page as good as that of a big company can be perfectly paid. Thus, what the public sees is not different from that of a multimillionaire company. To satisfy clients is up to you.
This is the main feature of a website. Every design element transmits a message from the company to the consumers, making the recipient a passive one. However, the Internet site offers the possibility of responding to the message the company sends. Through the contact section the user can tell the company how he feels about the message he receives or ask any doubt, give suggestions, make comments, etc. In turn, the company can answer the user back. Thus, dialogue is established. This dialogue is highly important when thinking about a marketing campaign. Why? Because, through this interaction, the company can get information about the likes, goals, dislikes, etc. of the client. This information is priceless and can be used to conduct an exceptional marketing campaign.
The interaction we are talking about could be called user-company, since a person communicates with another ?for instance, a client with a businessman. The one that follows is called user-site, since here there is no a relationship among people, but an interaction between the user and the Web page, without any other human intervention. How does this work? When a person receives a design element, such as the leaflet, he has no choice to decide if he is interested in the information or not —this is right there and he has to analyze it. However, the website does not reach the user, he reaches the site. Once on the page, the user will have the opportunity to get informed about what he wants. He will enter the section he wants and find out exactly what he wants. Thus, the client is not bothered with advertising he does not want and he is correctly informed about what he is interested in. The fact that the user himself finds out the info he wants, creates a good disposition on his part and makes the interaction nicer.
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